Former SadaPay CEO to launch new stablecoin platform Zar

Brandon Timinsky, former CEO and founder of Pakistan-based digital wallet provider SadaPay, has unveiled his latest venture, Zar, a new platform which Timinsky says is aimed at “accelerating stablecoin access for over a billion people living in countries with high inflation”.

Announcing the news on LinkedIn, Timinsky says that “over 28 million mobile money agents around the world process $638 billion annually in cash over the counter”.

“These trusted neighbourhood corner stores are financial hubs where people take cash to pay bills, send money, and buy airtime,” he adds.

Building on this, the Zar platform will enable customers to convert cash to stablecoins at physical stores. Users can connect to the platform at participating stores by scanning a QR code.

“By leveraging established agent networks across emerging markets, Zar is building a bridge from cash to digital dollars -democratising access to the world’s strongest currency,” Timinsky shared on LinkedIn.

Focusing initially on Pakistan, Timinsky cited the country’s “recent enthusiasm around crypto policy” as a key factor in this decision. Zar has already gained significant interest, with the founder claiming that “nearly 100,000 people” and over 7,000 agents across 20 countries have joined its waitlist.

In an interview with Fortune, Timinsky revealed plans to launch the service by the end of summer.

To fuel its launch, Zar has secured $7 million in funding from various backers, including Dragonfly Capital, Andreessen Horowitz, VanEck Ventures, Coinbase Ventures, and a group of angel investors. The capital injection will support technology development, team expansion, and office space acquisition.

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